Ad Blocking: the Advertiser’s Perspective

By |2017-05-23T17:42:30+01:00September 25th, 2015|Categories: Uncategorised|

TiVo. Remember when it first launched? “The death of the thirty second spot!" “The end of TV advertising as we know it!" This was one of the big scare stories when I first started in media, all those years ago. Endless column inches were devoted to the topic in the trade press, and it was the [...]