“Transformation”.
It might be something of a buzzword, but that genuinely is what we do.
The brands that we work with have big challenges. Challenges that require bold and radical step changes in the way they manage their media.
That’s where we come in….
With over 50 years of combined agency and media consultancy experience, we’re perfectly placed to advise our clients on optimum management and control of media expenditure.We work with advertisers – marketing, procurement and digital teams – to drive tangible gains in media performance and the effectiveness of advertising spend.
Get in touch to find out more about how we make a difference.
OUR SERVICES
We offer a structured suite of services geared towards the continuous pursuit of media excellence.
MEDIA CONSULTANCY
Making sense of media complexityMedia Consultancy
Senior support at every stage of the media cycle
Continuous direction for marketing, procurement and digital teams
Objective advice for improving process, planning, execution and measurement
AGENCY MANAGEMENT
Getting the most from your media agencyAgency Management
Guidance across all facets of the client / agency relationship
Best practice recommendations for contract, remuneration and service provision
Agency performance review, media pitch and roster management
DIGITAL SUPPORT
Effective navigation in a world of fluxDigital Support
Trouble-shooting and insight across all areas of the digital landscape
Recommendations for optimum agency structure, internal resource and technology partners
Structural trading review, embracing all buying routes, KPI setting and programmatic
GLOBAL MEDIA MANAGEMENT
Optimising budget control across multi-territory accountsGlobal Media Management
Bespoke, flexible media management solutions to improve efficiency and encourage innovation
Agency pitch design and co-ordination across markets
Global media and financial audit programmes
TALENT DEVELOPMENT
Creating a media culture for clientsTalent Development
Training programmes for marketing, procurement and media specialists
Individual modules across the communications mix, from strategy to the final buy
Emphasis on building practical capabilities for effective media management
OUR EXPERTISE
A powerful balance of senior agency, consultancy and media owner experience serves to provide practical support and intelligence across all areas of the communications landscape
ARCHITECTURE
We work closely with clients in applying best practice to the fundamentals of media management, with a focus on internal roles and responsibilities.
We have proven success in driving change by refining structures and processes, generating quantifiable gains in media efficiency and effectiveness.
PARTNERSHIP
We have a deep understanding of agency ecology, and are perfectly placed to guide clients in structuring partnerships to achieve optimal results from an agency roster.
Our constructive, objective and knowledgeable approach makes us the ideal partner to oil the wheels of pitches and negotiations, both locally and globally.
PLANNING
We have years of experience in getting under the skin of a client’s business to understand commercial objectives, and have played a key role in ensuring that business goals are translated into effective channel planning and stretching media targets.
We offer specialist knowledge of digital strategy, execution and KPI setting.
TRADING
We translate our knowledge of market dynamics, gleaned from working with a wide range of leading advertisers and agencies, into practical advice in the area of trading and negotiated deals.
We’ve conducted numerous structural trading reviews on behalf of clients to provide insight and direction in generating market-leading value.
REVIEW
Our core capability of auditing, honed over two decades at Fairbrother Lenz Eley, has given us our reputation for an intelligent and constructive approach to assessing media agency performance.
We’ve successfully established media and financial audit programmes for some of the world’s biggest advertisers.
OUR CLIENTS
Here’s a selection of the clients that we’ve worked with recently.
Want to find out more? Contact us for more information on specific projects.
MEET THE TEAM
Our experience and expertise covers all areas of the media spectrum, embracing everything from strategic and digital planning through to questions of accountability and financial transparency.
We provide advertisers with an invaluable source of intelligence and insight, combined with practical solutions to deal with the complexities of an increasingly challenging media world.
• Planning & Insight Director, Ebiquity
• Founding Partner, Fairbrother Lenz Eley
Specialist areas: media planning, TV trading, communications strategy, training and mentoring
• Head of Digital Media, Ebiquity
• Trading Operations, The Guardian
Specialist areas: digital media planning and buying, programmatic trading
• Managing Director, Firm Decisions
• Global Account Director, Ebiquity
Specialist areas: global media management, financial operations