Eley Consulting is pleased to announce that we are now part of ECI Media Management, one of the world’s leading independent media performance consultants which offers data-driven media intelligence and rigorous benchmarking to help advertisers drive higher media value for their brands.
If you’d like to discuss how we can help your brand, please contact the senior leadership team on value@ecimm.com.
It's human nature to separate ourselves into factions. Our strong sense of self is one of the things that separates us from our simian cousins. We're simply genetically wired to seek out people like ourselves, and find conflict with others, even where there is none. We've long seen signs of this in our industry - planners [...]
Rather like Peter Piper and his pickled peppers, it’s a phrase that can be difficult to pronounce after a tipple or two. But this is one tongue twister that media and marketing people are going to have to get their heads around, if they want to keep those heads above the rising tide of complexity in [...]
TiVo. Remember when it first launched? “The death of the thirty second spot!" “The end of TV advertising as we know it!" This was one of the big scare stories when I first started in media, all those years ago. Endless column inches were devoted to the topic in the trade press, and it was the [...]
August’s here already, the quiet month, time for the big break and getting away from it all; but of course, in the parallel universe of media agency land, there’s been an outbreak of pitch contagion with the inevitability of long days, late nights and angst-ridden waits for a final decision. In the meantime, what about all [...]
