Don’t Leave Ad Tech Out In The Cold
It's human nature to separate ourselves into factions. Our strong sense of self is one of the things that separates us from our simian cousins. We're simply genetically wired to seek out people like ourselves, and find conflict with others, even where there is none. We've long seen signs of this in our industry - planners versus buyers, online vs [...]
What Next for Digital Disintermediation?
Rather like Peter Piper and his pickled peppers, it’s a phrase that can be difficult to pronounce after a tipple or two. But this is one tongue twister that media and marketing people are going to have to get their heads around, if they want to keep those heads above the rising tide of complexity in the digital marketplace. Disintermediation, [...]
Ad Blocking: the Advertiser’s Perspective
TiVo. Remember when it first launched? “The death of the thirty second spot!" “The end of TV advertising as we know it!" This was one of the big scare stories when I first started in media, all those years ago. Endless column inches were devoted to the topic in the trade press, and it was the main issue raised at [...]
Media 360 – Our Thoughts and Observations
August’s here already, the quiet month, time for the big break and getting away from it all; but of course, in the parallel universe of media agency land, there’s been an outbreak of pitch contagion with the inevitability of long days, late nights and angst-ridden waits for a final decision. In the meantime, what about all those incumbents loyally staying [...]
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Quisque ligulas ipsum, euismod atras vulputate iltricies etri elit. Class aptent taciti sociosqu ad litora torquent per conubia nostra, per inceptos himenaeos. Nulla nunc dui, tristique in semper vel, congue sed ligula. Nam dolor ligula, faucibus id sodales in, auctor fringilla libero. Pellentesque pellentesque tempor tellus eget hendrerit. Morbi id aliquam ligula. Aliquam id dui sem. Proin rhoncus consequat nisl, [...]